The Sports Business Playbook

The definitive account of how the Premier League became the world's most valuable sports property. Rigorous and brilliantly written.

The book that started the data revolution in sport. Billy Beane and the Oakland A's proved that markets misprice talent.

Nike is as much a sports business story as a founder story. Knight's relationship with sport shaped the entire industry.

The definitive history of football tactics — how the game evolved from rigid formations to the fluid, pressing systems that define modern football.

How the Cleveland Cavaliers built a championship culture from within — a masterclass in talent development, leadership, and long-term thinking.

Applying economics to football with rigour and wit. The chapter on why England consistently underperforms is essential reading.

A portrait of football scouts — the people who find the talent before anyone else knows it exists.

Gullit on reading the game — both on the pitch and in the business around it.

The investigative account of how Qatar bought the 2022 World Cup. A masterclass in sports politics and corruption.

The economics of college football in America — a system that generates billions while paying its athletes nothing.

What makes elite athletes elite? Epstein's answer is more nuanced than the 10,000-hours rule suggests.

Phil Jackson on coaching the Bulls and Lakers dynasties. Leadership, ego management, and the triangle offence.

From the authors of The Club — the business of Formula 1 and how it became the world's fastest-growing sports property.