The Mind & Decision-Making

Kahneman's masterwork on System 1 and System 2 thinking. The most important book on human cognition written in the last fifty years.

Levitt and Dubner on the hidden incentives that drive human behaviour. The book that made economics interesting to people who hated economics.

Richard Thaler on behavioural economics and the ways humans deviate from the rational actor model. Won the Nobel Prize in Economics.

Michael Lewis on the friendship between Kahneman and Tversky and how their collaboration changed our understanding of the mind.

Gladwell on the hidden factors behind extraordinary success. The 10,000-hours rule, the Matthew Effect, and the power of context.

Cialdini's six principles of persuasion — reciprocity, commitment, social proof, authority, liking, scarcity. The foundation of modern marketing and negotiation.

Rory Sutherland on why logic is overrated and why the most powerful solutions are often psychologically rather than rationally derived.

Angela Duckworth on why passion and perseverance predict success better than talent. The research behind the concept of grit.

Carol Dweck on fixed versus growth mindsets and how your beliefs about your own abilities shape every outcome in your life.

Ariely's experiments reveal the hidden forces that shape our decisions in ways we cannot see or control.

Taleb on the outsized role of rare, unpredictable events in history and why we are wired to ignore them.

How small changes in the way choices are presented can dramatically alter behaviour. The policy application of behavioural economics.

Why good people are divided by politics and religion. Haidt's moral foundations theory is the best framework for understanding disagreement.